“Information is now both content and context.” A passing comment made by my mentor in 1999, has since stuck with me and changed the way I think and listen. It was as prescient as Marshall McLuhan’s 1964 comment, “the medium is the message.”
To date, the importance and pervasiveness of context remains a mystery. What is it? How can we discern and create it? The subject of context—defining, distinguishing, and examining its application—is worth exploring.
A good way to start is to differentiate content from context.
- Content, from the Latin contensum (“held together”), is the DOWNLOAD PDF